Bread Financial merchant partnership BNPL
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Merchant Solutions · B2B

BREAD FINANCIAL FOR BUSINESS

Bread Financial partners with retailers and brands to offer white-label BNPL installment financing and co-branded credit card programs. Increase conversion rates, lift average order value, and build lasting customer loyalty — powered by one of the largest consumer finance platforms in the U.S.

160+
Retail Brand Partners
30M+
Active Customer Accounts
50+
Years of Experience
NYSE
Publicly Listed (BFH)
Merchant Solutions

TWO WAYS TO PARTNER WITH BREAD

Bread Financial offers two primary paths for retail and e-commerce partners — embedded BNPL financing or a fully co-branded credit card program.

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Embedded BNPL
Financing
White-label installment plans at checkout
Branded as your own — no "Bread" branding required
Embedded directly into your online checkout flow
Offer 3–36 month installment plans
0% promotional APR campaigns available
Instant approval decisions for customers
Bread handles all underwriting and servicing
Integrates via API with major e-commerce platforms
💳
Co-Branded
Credit Card
Custom credit card under your brand name
Fully branded credit card — store card or Mastercard
Custom rewards program tied to your brand
Issued through Comenity Bank or Comenity Capital Bank
Bread manages underwriting, servicing, and compliance
Revenue sharing on interchange and interest
Deep customer loyalty and repeat purchase data
Proven track record with 160+ retail brands
Why Partner with Bread

KEY BENEFITS FOR MERCHANTS

📈

Increase Conversion

Customers who see flexible payment options at checkout are significantly more likely to complete a purchase — especially on higher-ticket items.

🛍️

Higher Average Order Value

Installment financing enables customers to buy more than they could with a single upfront payment — lifting average basket size measurably.

🔄

Customer Loyalty

Co-branded cardholders shop at partner stores 2–3x more frequently than non-cardholders, creating a high-value recurring customer base.

🏦

Zero Credit Risk

Bread Financial takes on all credit risk and consumer collections. Merchants receive full payment upfront — no chargebacks from installment plans.

⚙️

End-to-End Servicing

Bread handles origination, underwriting, account management, customer service, and compliance — freeing your team to focus on your core business.

📊

Data & Analytics

Partner merchants gain access to purchase behavior analytics and cardholder insights that can inform marketing, inventory, and product decisions.

Ready to Partner?

Bread Financial works directly with retail brands and e-commerce merchants to build customized financing programs. Contact their partnerships team directly at breadfinancial.com.

Contact Bread Financial →
Business team merchant partnership
MERCHANT PARTNERSHIP
160+ RETAIL PARTNERS
AND GROWING
Bread Financial merchant BNPL integration

READY TO PARTNER?

Integrate Bread Pay and increase average order value by up to 75%. Same-day merchant payouts.

Contact Sales →